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Crazy good deals going on now! 50/50 SALE is here...

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Wheel & Sprocket Park Ridge


Join us in-store for our 50/50 Sale... NOW through April 8th

We're Hiring!

Join our amazing team and have fun where you work!

Welcome to Madison-area's newest bicycle shop off of West Side of Fitch Hatchery Road on Cahill Main. Wheel & Sprocket is a full-service bike shop and our people are the best in the business. We bring a high degree of experience, energy, knowledge, and passion to our community. We not only sell the highest quality bicycles around, we also offer services for all of your cycling needs in Fitchburg. We offer bike fitting, a great selection of used bikes, and a full service bike repair shop.