Important Updates & Store Hour Changes
As of 7/28/2024 our hours have changed: We will be CLOSED Sundays through Tuesdays
We are open Wednesday: 12-7, Thursday 12-7, Friday 12-7, and Saturday 10-4.
Learn more to read our official statement as we will be consolidating to W&S Middleton at the end of September.
Welcome to Madison-area's newest bicycle shop off of West Side of Fitch Hatchery Road on Cahill Main. Wheel & Sprocket is a full-service bike shop and our people are the best in the business. We bring a high degree of experience, energy, knowledge, and passion to our community. We not only sell the highest quality bicycles around, we also offer services for all of your cycling needs in Fitchburg. We offer bike fitting, a great selection of used bikes, and a full service bike repair shop.
