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Wheel & Sprocket - Appleton

Join us for 100s of used bikes and closeout pricing on new bikes at our Used Bike Tent Sale in Appleton! 

• 15% off Used Bikes
• Bargain Bins
• Trade in your Used Bike! We won't turn away any bikes! Get a $10 W&S gift card on top of your valuation price
• Some apparel up to 75% Off!

April 19-21

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Schedule Bike Service

Give your bike the tender loving care it deserves!

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Shop Bikes

We carry the best bikes from the best brands!

Welcome to Appleton's community bicycle shop located on College Avenue just east of the Fox River Mall and Highway 41. Wheel & Sprocket is a full service bike shop and our people are the best in the business. We bring a high degree of experience, energy, knowledge and passion to our community. We not only sell the highest quality bicycles around, we also offer services for all of your cycling needs in Appleton. We offer bike fitting, a great selection of used bikes, and a full service bike repair shop.

Customer Reviews

 Excellent service high quality products and the workers are fun and friendly. Now this is what a great personal experience is all about. When it comes to a purchase it is all about YOU! As it should be! 

— Barbara S.

 Great selection of world class bicycles and accessories. Awesome sales and service team with insatiable passion for the sport of cycling. Appleton Wheel & Sprocket is geared to deliver.  

— Michael H.

 I've gone to Wheel & Sprocket several times, not only to purchase equipment, parts, & gear, but also for repairs. I have received excellent service every time. The staff is knowledgeable as I tend to walk out of the store knowing more than I did when I arrived. 

— Jeana P.

 Wheel & Sprocket in Appleton is my go to for anything bicycling! Staff are always helpful and the go above and beyond to add value! 

— Richard S.