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Open as an Essential Business during COVID-19 Pandemic

All Wheel & Sprocket locations are open and here for you as part of an essential service during the Wisconsin safer-at-home order. In addition to our extensive sanitization, we are also adhering to government social distancing guidelines to include no more than 10 people in our stores.    

We realize that biking is an essential part of transportation. We are still offering:

  • Scheduled Appointments - Sales or Service
  • Curbside Pickup - Will bring the bike and/or accessories to your car.
  •  Delivery Assistance during the COVID-19 Emergency

If you have any questions please call or email us:

Wheel & Sprocket, based in Milwaukee, purchased long-time bicycle retailer, Middleton Cycle for what will become our ninth store location.  We are excited to join the bicycling and business community in Middleton and look forward to being your local bicycle shop, located in the spot at 6641 University Avenue. Wheel & Sprocket is a full service bike store and our people are the best in the business. We will bring a high degree of experience, energy, knowledge and passion to your community. Whether you need your bicycle repaired, a bike fit, are looking for a used bike, or need help picking out a new bike our cycling experts are here to help! 

Please stay tuned for grand opening updates by joining our email group. We do not share your information and we'll only send messages that will help you ENJOY YOUR RIDE.

Customer Reviews

 Needed some repairs a few months ago, assisted by very friendly staff member who was knowledgable and got me back on the road fairly quickly. I've been happy with my bike since. 

— Kelsey B.

 Excellent shop that makes me excited for summer. 

— Chris E.

 Great bike shop! I went here to have my bike assembled (following a cross-country shipment) and tune-up. They did it within 24 hours despite being a busy season and an estimated turnaround of 1-2 weeks -- made my day! Friendly service, reasonable prices. 

— Margaret E.