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Open as an Essential Business during COVID-19 Pandemic

All Wheel & Sprocket locations are open and here for you as part of an essential service during the Wisconsin safer-at-home order. In addition to our extensive sanitization, we are also adhering to government social distancing guidelines to include no more than 10 people in our stores.    

We realize that biking is an essential part of transportation. We are still offering:

  • Curbside Pickup - Will bring the bike and/or accessories to your car.
  •  Delivery Assistance during the COVID-19 Emergency

If you have any questions please call or email us:

Welcome to Appleton's community bicycle shop located on College Avenue just east of the Fox River Mall and Highway 41. Wheel & Sprocket is a full service bike shop and our people are the best in the business. We bring a high degree of experience, energy, knowledge and passion to our community. We not only sell the highest quality bicycles around, we also offer services for all of your cycling needs in Appleton. We offer bike fitting, a great selection of used bikes, and a full service bike repair shop.

Customer Reviews

 Very nice place and a knowledgeable staff. Highly recommend. 

— Robert M.

 I had a great experience buying a bike there. Everyone was very knowledgeable and helpful. 

— Tracy K.

 I've gone to Wheel & Sprocket several times, not only to purchase equipment, parts, & gear, but also for repairs. I have received excellent service every time. The staff is knowledgeable as I tend to walk out of the store knowing more than I did when I arrived. 

— Jeana P.

 Service went above and beyond to get me back on the trails as soon as possible. 

— Brian M.