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Bikes make the world a better place!

Second generation owners Noel Kegel and Amelia Kegel

We're About Family

From humble beginnings in 1973 as a small shop in Hales Corners, Wisconsin, Wheel & Sprocket has grown over the years driven by big dreams and care for our customers. We’re true believers that bikes make the world a better place and we work hard to earn the trust and support of every community we are in. 

For over 40 years, Chris Kegel was a central figure in the Wheel & Sprocket story and laid a strong foundation rooted in community service, innovation, and integrity. Chris passed away in 2017 and Chris Kegel Foundation was established to invest in local events and projects that make riding in our community better. That spirit of service continues throughout the organization while continuing to advocate at the local, state, and national level for more, better, and safer places to ride.

Siblings Noel, Amelia, and Tessa Kegel are now building on a rich legacy, inspired by a fun and caring family of colleagues, and dedicated to serving a diverse community so that Wheel & Sprocket can be the finest bike shop around.

We Guide You to the Best Bikes and Accessories

 When you visit any of our bike shops, you’ll experience our passion and our promise to you to provide a fun and fair shopping environment with superior customer service.

We ride a lot, and we only carry products in our stores and online that we believe in. We are also committed to finding sustainable and inclusive brands that continue to support our mission.