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About Us

Wheel & Sprocket- Est 1973. Hales Corners, WI. 

Wheel & Sprocket started as a small shop in Hales Corners, WI by passionate people that believed that bikes make life better.

Through hardwork and humble beginnings, Wheel & Sprocket grew throughout the years because we care about people, and want to help them find their love for bikes. 

We all have our different varieties of bikes we enjoy, but we all do it for that feeling you get after going on a great bike ride.

It's our job to make sure that you have a fun, easy, and fair experience here at Wheel & Sprocket. We don't sell it if we don't like riding with it, and we work hard to earn your trust, and offer you great suggestions.

Through its years of persistence and continue improvement, Wheel & Sprocket has grown to 9 stores in our 45 years of being your local bike shop. We are proudly commited to the communities we serve, and are always here to help you ENJOY YOUR RIDE.


Our History

Founded in 1973 in Hales Corners, Wisconsin, Wheel & Sprocket began as a small, local bike shop with big dreams. Chris Kegel started out as a bicycle mechanic just two weeks after the store first opened. Since then, he has worked in every position in the company, from the bottom up. Chris eventually became a partner in the business, and by 1989, he became the sole owner and president.

After 44 years of growing Wheel & Sprocket to be one of the most successful bike shops in the country, Chris Kegel passed away, but left behind quite a legacy.

Chris is a legend in the cycling industry, known for his cycling advocacy efforts locally, statewide and nationally. In his honor, the Chris Kegel Foundation stands to continue his life’s work by getting more people on bikes, creating cycling leaders, and supporting bicycle infrastructure projects. Learn More at  


The Bike Shop Today

Today, our Wheel & Sprocket brand has extended its reach to four stores in the Metro-Milwaukee area, two in the Fox Valley, one in Middleton, and two in the Chicago, IL. suburbs of Evanston and Oak Park. 

Even after 45 years, Wheel & Sprocket is family owned and operated by those who have a passion for cycling. Chris’ four kids are still involved in the business. Noel Kegel and Amelia Kegel are now the co-owners of Wheel & Sprocket and have a goal to make their dad proud. Wheel & Sprocket continues to grow and serve its’ cycling communities.

We believe that bikes make the world a better place, and are here to make the world a better place for bikes.