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Bikes make the world a better place!

About Us

Wheel & Sprocket- Est 1973. Hales Corners, WI. 

Wheel & Sprocket started as a small shop in Hales Corners, WI by passionate people that believed that bikes make life better.

Through hardwork and humble beginnings, Wheel & Sprocket grew throughout the years because we care about people, and want to help them find their love for bikes. 

We all have our different varieties of bikes we enjoy, but we all do it for that feeling you get after going on a great bike ride.

It's our job to make sure that you have a fun, easy, and fair experience here at Wheel & Sprocket. We don't sell it if we don't like riding with it, and we work hard to earn your trust, and offer you great suggestions.

Through its years of persistence and continued improvement, Wheel & Sprocket has grown to twelve stores in our nearly 50 years of being your local bike shop. We are proudly commited to the communities we serve, and are always here to help you ENJOY YOUR RIDE.

Second generation owners Noel Kegel and Amelia Kegel

We're About Family

From humble beginnings in 1973 as a small shop in Hales Corners, Wisconsin, Wheel & Sprocket has grown over the years driven by big dreams and care for our customers. We’re true believers that bikes make the world a better place and we work hard to earn the trust and support of every community we are in. 

For over 40 years, Chris Kegel was a central figure in the Wheel & Sprocket story and laid a strong foundation rooted in community service, innovation, and integrity. Chris passed away in 2017 and Chris Kegel Foundation was established to invest in local events and projects that make riding in our community better. That spirit of service continues throughout the organization while continuing to advocate at the local, state, and national level for more, better, and safer places to ride.

Siblings Noel, Amelia, and Tessa Kegel are now building on a rich legacy, inspired by a fun and caring family of colleagues, and dedicated to serving a diverse community so that Wheel & Sprocket can be the finest bike shop around.

Best of Milwaukee
Trek Top 10 Retailer
America's Best Bike Shops

We Guide You to the Best Bikes and Accessories

 When you visit any of our bike shops, you’ll experience our passion and our promise to you to provide a fun and fair shopping environment with superior customer service.

We ride a lot, and we only carry products in our stores and online that we believe in. We are also committed to finding sustainable and inclusive brands that continue to support our mission.