About Us

Learn more about our people and our passions.

At Wheel & Sprocket, we believe that life's a ride, and we are here to help you to enjoy it! Bikes make life better, and we pride ourselves in having bikes for every kind of rider.

It's our job to make sure that you have a fun, easy, and fair experience here at Wheel & Sprocket. After all, we’ve been your one-stop local bike shop for over than 45 years!

Our History

Founded in 1973 in Hales Corners, Wisconsin, Wheel & Sprocket began as a small, local bike shop with big dreams. Chris Kegel started out as a bicycle mechanic just two weeks after the store first opened. Since then, he has worked in every position in the company, from the bottom up. Chris eventually became a partner in the business, and by 1989, he became the sole owner and president.

After 44 years of growing Wheel & Sprocket to be one of the most successful bike shops in the country, Chris Kegel passed away, but left behind quite a legacy.

Chris is a legend in the cycling industry, known for his cycling advocacy efforts locally, statewide and nationally. In his honor, the Chris Kegel Foundation stands to continue his life’s work by getting more people on bikes, creating cycling leaders, and supporting bicycle infrastructure projects. Learn More at www.chriskegel.com.  

The Bike Shop Today

Today, our Wheel & Sprocket brand has extended its reach to four stores in the Metro-Milwaukee area, two in the Fox Valley, and two in the Chicago, IL. suburbs of Evanston and Oak Park. 

Even after 45 years, Wheel & Sprocket is family owned and operated by those who have a passion for cycling. Chris’ four kids are still involved in the business. Noel Kegel and Amelia Kegel are now the co-owners of Wheel & Sprocket and have a goal to make their dad proud. Wheel & Sprocket continues to grow and serve its’ cycling communities.

We believe that bikes make the world a better place, and are here to make the world a better place for bikes.