Skip to main content

Keep up with everything Wheel! Sign Up

The Wheel & Sprocket Advantage

Find out what sets us apart.

When you visit any Wheel & Sprocket location or shop online, you experience our mission and our passion - what we refer to as The Wheel & Sprocket Advantage. What does that mean for you?


Our vision is quite simple: we want you to Enjoy Your Ride.


To share our passion and knowledge of cycling to make a positive difference in our community.


Easy. Fun. Fair. Knowledgeable staff creating an enjoyable experience with superior customer service.

Our Values

Doing the Right Thing

50 Years of Passion

We're committed to supporting riders from the start. Throughout the season, our crew is out on the road, lending a hand to keep you smiling. We contribute thousands of hours of labor to ensure that every ride is safe and worry-free.

Leaders In Bicycle Advocacy

We support 70+ rides, races, and tours locally each year. We help to build trails, support bicycle infrastructure, and create bicycle-friendly communities. We work at the national level to ensure bikes are considered from the top down.

Finding the Right Bike for You

30 Day Test Rides

We want to help you find the perfect bike. Our 30-day money-back guarantee allows you to take your bike home and to try it out on your local roads and trails. We'll make sure that it’s the best bike for you!

Bikes For Everyone!

From the casual cruiser to the expert cyclist, we’ve got something for everyone. Combining our super selection with our knowledgeable staff, we’re committed to helping you enjoy the ride, whatever ride that may be!

Maintenance Done Right

Professional Career Mechanics

Our expertly-trained mechanics are dedicated career technicians - we proudly develop some of the best service individuals around. On the road or in the shop, our mechanics are committed their craft.

Express 24-Hour Turnaround Available

Your time is precious, and we recognize the need for fast service turnaround in special situations. Express maintenance is available at each store upon your request for an additional charge.

The Right Price

Best Value For Your Money

Our Price Protection Promise: We vow never to lose a customer based on price. Our stores price-match plus 10% of the difference if you find a better deal in our market within 30 days (extended to) 90 days of your purchase.

Your Reward For Shopping With Us

Each bike we sell is professionally assembled and includes a service package to cover unlimited minor adjustments as well as the option to upgrade to one of our Extended Service Plans.