Skip to main content

Wheel & Sprocket Bay View is now open!

Learn More

Trade-In Special Nov 9-Dec 31Get 20% more than the assessed value

on bike trade-ins! Clear out the old to get what you really want

- credit issued as a w&s gift card at time of trade-in - can be used towards any purchase online or in-store

Bike Trade-In Program

Does Wheel & Sprocket accept trade-ins?

Whether it’s an old bike that you’ve had for many years or a newer model that doesn’t quite fit your current riding style, trade in your used bike and apply its value towards the purchase of a fantastic new bike that perfectly suits your needs! We'll help you find the best trade in deals.

Where can I trade in my old bike?

You can trade-in your bike at any of our Wheel & Sprocket locations. 

Where Can I Buy A Used bike? 

Used bikes are available online with some availability at our Milwaukee, Fox Valley and Chicago locations. Ask your location about available models or browse online.

How much is a used bike worth?

Our seasoned mechanics will check over your bike and guide you through the valuation process using the third-party blue book service, BicycleBlueBook.com. We will then issue you a gift card, which can be used at any time towards any purchase at Wheel & Sprocket. Use the Bicycle Blue Book tool to generate an instant estimate for your trade-in.


Shop Used Bikes

How Will A Bikes's Condition Be Evaluated?

Our trained mechanics will assess the condition of the following systems:

Frame • Wheels • Drivetrain • Rubber • Grips • Saddle

 If replacement parts are required for resale, the cost of the repairs may affect the final trade-in value of the bike.

What Bikes Will Be Accepted?

In general, most bikes originally purchased from a bike shop and in working condition are eligible for the Wheel & Sprocket Trade-In program. To do our part to fight bike theft and for your security, we will require the following to process a trade-in:

• Valid driver's license
• Bike Serial number must not be defaced or destroyed

Trade-In Fine Print

Before you load up your bikes and family into the car, please consider the following:

  • All initial valuations will be provided by the third-party BicycleBlueBook.com database. For bikes that do not exist in this database, an ad hoc good faith valuation will be made.
  • BicycleBlueBook.com valuations assume all stock-componentry. Any upgrades/downgrades from the original specification will be taken into account.
  • Final value, determined by a trained mechanic, is determined based on the Bicycle Blue Book valuation as well as the condition of the bicycle.
  • Some bikes may not qualify for resale and therefore will not be eligible for trade-in. Many department store bikes (Huffy, Magna, Next) will fall into this category.
  • Trade-in value is loaded onto a Wheel & Sprocket gift card, which can be used immediately or saved for later. Gift cards do not expire and should be treated as cash.