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When Harley-Davidson’s founders put power to two wheels and created their first motorcycle in 1903, they changed the way the world moved forever. Now, more than a century later, Serial 1 Cycles, Powered by Harley-Davidson, has created an eBicycle that’s designed to change the way the world moves again.

Serial 1 eBicycles take their name from “Serial Number One,” the nickname for the original Harley-Davidson motorcycle. Developed with unparalleled expertise in two-wheeled vehicles, each model is designed to address common eBike design flaws in innovative and elegant ways.

Serial 1 Giveaway: details and restrictions apply:

1 entry to win when you purchase in-store. 1 additional entry when you test ride a Serial 1 or other e-bike. All test riders must sign Wheel & Sprocket waiver form to be entered to win. Valid email address is required.

$4,759.00 - $5,599.00 $5,599.00 Up To 15% Savings
Serial 1 CTY RUSH
$4,249.00 - $4,999.00 $4,999.00 Up To 15% Savings

 Fun, Powerful,

and Refined

Mid-Mounted Motor

The Brose mid-mounted motor produces 90Nm/66 ft. lb. torque, plenty of power assistance to provide a quick launch from a standing start and give the rider the ability to conquer challenging hills. Mid-mount placement near the crank lowers the center of gravity and centralizes mass to optimize vehicle handling, while an electronic torque sensor automatically registers the pressure the rider applies to the pedals and instantly provides a commensurate amount of electric assistance, greatly simplifying use for all riders. No throttle or other action is required--just pedal and go!

Aluminum Frame

Frame and forks are constructed from welded hydroformed aluminum to be light and rigid, with geometry designed to deliver. Expect nimble, agile handling across all riding conditions and confident control and comfort on both urban bicycle paths and rural backrounds.

Four Ride Modes

  • Eco Mode for a gentle amount of assistance in flat-and-favorable conditions.
  • Tour Mode for the optimal blend of assistance and battery economy under mixed riding condition.
  • Sport Mode for pronounced assistance away from corners or over rolling hills.
  • Boost Mode for confronting a steep hill, a strong headwind, or any other condition requiring a sustained boost.

Intelligent, Human-Centered Design

Serial 1 uses the most advanced bicycle technology available, to create the easiest and most intuitive e-bike experience

Enviolo AUTOMATiQ intelligent automatic transmission is an electronically controlled CVT (Constantly Variable Transmission) rear hub that automatically adjusts the gear ratio to maintain the rider's optimal personalized pedaling cadence as terrain or speed changes.

Ergonomically arranged thumb-and-forefinger controls on all models allow the rider to turn the eBicycle on and off, change ride modes, switch the integrated headlight on and off, and engage walk-assist without lifting a hand off the handlebar.

The lithium-ion battery is integrated into the lower frame for sleek style and convenient removal for off-the-bike charging. It can also be charged on the bike through a charging port conveniently located on the lower frame.

The Power to Get You There

With 250W of power and electric assistance up to 28 mph Serial 1 eBikes help you arrive on time without breaking a sweat

Serial 1