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Wheel & Sprocket COVID-19 Response

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Bay View - Milwaukee

Opening Spring 2020

Wheel & Sprocket will be opening its Milwaukee location in the Bay View neighborhood in Winter/Spring 2020. The 100-year old, 24,000 sqft industrial building is currently undergoing a complete renovation which will result in one of the most dramatic bicycle-related spaces in the country.


Wheel & Sprocket Bay view - Milwaukee will feature...

  • Full service Wheel & Sprocket bike shop
  • Headquarters office for Wheel & Sprocket
  • Joy Ride Cafe (net proceeds to benefit bike infrastructure)
  • Local office for the Bicycle Federation of Wisconsin (statewide advocacy organization)
  • Local office for Rails-to-Trails Conservancy (national trails advocacy organization)
  • Office for Chris Kegel Foundation (non-profit focused on bike related events and transformative projects)
  • Office for Retail Toolkit (technology startup focused on specialty retail)