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THE WHEEL & SPROCKET ADVANTAGE  Find out what sets us apart.

The Wheel & Sprocket Advantage

When you visit any Wheel & Sprocket location, you experience our mission and

our passion - what we refer to as The Wheel & Sprocket Advantage.

What does that mean for you, our customers?

Vision
Mission
Promise
Our vision
is quite simple:
we want you to
Enjoy Your Ride.
To share our passion
and knowledge of bikes
to make a positive difference
in our community.
Easy. Fun. Fair.
Knowledgeable staff creating an enjoyable experience with superior customer service.
Our Values

DOING THE
RIGHT THING

FINDING THE
RIGHT BIKE FOR YOU

MAINTENANCE
DONE RIGHT

RIGHT PRICE

Doing the Right Thing Finding the Right Bike for You Maintenance Done Right  	 Right Price

40+ YEARS
OF PASSION


We're committed to supporting riders from the start. Throughout the season, our crew is out on the road, lending a hand to keep you smiling. We contribute thousands of hours of labor to ensure that every ride is safe and worry-free.

30 DAY
TEST RIDES


We want to help you find the perfect bike. Our 30-day money-back guarantee allows you to take your bike home and to try it out on your local roads and trails. We'll make sure that it’s the best bike for you!

PROFESSIONAL
CAREER MECHANICS


Our expertly-trained mechanics are dedicated career technicians -we proudly develop some of the best service individuals around. On the road or in the shop, our mechanics are committed their craft.

BEST VALUE
FOR YOUR MONEY


Our Price Protection Promise: We vow never to lose a customer based on price. Our stores price-match plus 10% of the difference if you find a better deal in our market within 30 days of your purchase.

LEADERS IN
BICYCLE
ADVOCACY


We support 70+ rides, races, and tours locally each year. We help to build trails, support bicycle infrastructure, and create bicycle friendly communities. We work at the national level to ensure bikes are considered from the top-down.

BIKES
FOR
EVERYONE!


From the casual cruiser to the expert cyclist, we’ve got something for everyone. Combining our super selection with our knowledgeable staff, we’re committed to helping you enjoy the ride, whatever ride that may be!

EXPRESS 24-HOUR
TURNAROUND AVAILABLE


Your time is precious, and we recognize the need for fast service turnaround in special situations. Express maintenance is available at each store upon your request for an additional charge.

YOUR REWARD
FOR SHOPPING
WITH US

Each bike we sell is professionally assembled and includes a service package to cover unlimited minor adjustments as well as the option to upgrade to one of our New Bike Service Plans.

 

CALL US
USA: 1-866-995-9918
Int'l: +1-920-560-2493

LIVE CHAT with a Bicycle Expert
Mon-Fri: 8am-6pm CT
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several convenient locations. Store Locator
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MILWAUKEE LOCATIONS FOX VALLEY LOCATIONS CHICAGOLAND LOCATIONS
Fox Point
Hales Corners
Brookfield
Delafield
Appleton
Oshkosh
Evanston
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