Wheel & Sprocket, based in Milwaukee, purchased long-time bicycle retailer, Middleton Cycle for what will become our ninth store location. We are excited to join the bicycling and business community in Middleton and look forward to being your local bicycle shop, located in the spot at 6641 University Avenue. Wheel & Sprocket is a full service bike store and our people are the best in the business. We will bring a high degree of experience, energy, knowledge and passion to your community. Whether you need your bicycle repaired, a bike fit, are looking for a used bike, or need help picking out a new bike our cycling experts are here to help!
Please stay tuned for grand opening updates by joining our email group. We do not share your information and we'll only send messages that will help you ENJOY YOUR RIDE.